The Spark That Started It All: How Linx Dating Was Born

It all began in the early 2000s, when I was working a day job in private wealth management in San Francisco.  Every day, I interacted with brilliant, accomplished professionals, many of whom were single and candid about their frustrations with the dating scene.

During an earlier stint living in Silicon Valley, I had been surrounded by brainiac, overachieving men—innovators, engineers, and leaders in tech. Meanwhile, up in San Francisco, I was meeting equally impressive professional women—dynamic, successful, and full of heart. And yet, despite how much each of these groups had to offer, both consistently lamented how difficult it was to meet truly compatible people.

That was my “aha!” moment.

There was a clear imbalance, and I saw the opportunity. What if I created a space where these exceptional individuals could connect with intention and ease?  Supply could meet demand, and suddenly, a market inefficiency could become relationship opportunities.  An idea had sprung.

From day one, my mission has been to be a strong "signal" amidst the "noise" of modern dating — cutting through the chaos to make meeting “the one” less onerous, and actually… fun.

So in 2003, I left finance and launched Linx Dating.  It started simply: coffee shop meetings, listening closely, and matchmaking by hand. But it grew quickly. Word spread, the network expanded and the network effect compounded, and soon Linx became a trusted, discreet service built on intuition, integrity, and real human connection.

Twenty-five years later, that initial spark has blossomed into something extraordinary—a thriving network of ambitious minds and open hearts.

If you’re curious to learn more or are ready to find your match, visit our website linxdating.com.

The Spark That Algorithms Can’t Predict

Even the brightest minds in AI still need help finding love.

On April 23, Linx Dating had the pleasure of co-hosting an unforgettable evening—AI Luxury, a gathering that brought together brilliant minds, investors, engineers, and creatives to explore the future of artificial intelligence and connection.

As I welcomed guests with a toast, I couldn’t help but reflect on the fascinating tension—and synergy—between the human and the artificial. It’s a topic that lives at the heart of my work every day.

While Linx Dating might seem like an outlier in a world dominated by deep tech and data science, I’m consistently struck by how much overlap there really is. Many of my clients are AI founders and investors—visionaries who are reshaping how we live and work. They can optimize complex systems, model human behavior, and predict patterns with incredible accuracy.

And yet, when it comes to matters of the heart…

That’s often where they pause.

That’s where I come in.

The very people pushing the boundaries of what machines can do still turn to a human matchmaker when seeking something as seemingly elusive as love.

Why? Because despite the power of data, there’s still no algorithm for chemistry. No line of code that captures a shared glance across the room. No machine learning model that senses the quiet compatibility of two souls.

At Linx, I’m exploring how AI can be a tool—a way to refine the matchmaking process, surface deeper insights, and help me do what I do even better. It’s exciting. And it’s real.

But I also believe in what can’t be automated:

The intuition, the emotional nuance, the “magnetic spark” that only humans can truly feel.

Maybe that’s the inner Jane Austen in me. Or maybe it’s the seasoned realist who’s seen that, time and again, what matters most is not just compatibility on paper—but energy, timing, and courage.

So what happens when we bring these worlds together?

We get a future that honors both data and desire. One where AI enhances—but doesn’t replace—the magic of human connection.

To everyone who joined us at AI Luxury: thank you. Your presence, your ideas, and your openness made the evening so much more than a networking event. You reminded me that this is only the beginning.

And to those reading:

Here’s to more innovation, more heart, and more belief in the unpredictable beauty of what it means to be human.

Putting Self-Care into Practice: A Personalized Guide

By Amy Andersen, Founder and CEO of Linx Dating

Understanding self-care as a personal curriculum is one thing. Living it is another. Here are concrete steps to help you identify, refine, and implement the care practices that are most effective for you.

1. Start with a Self-Audit

Take 15–30 minutes to reflect on the following:

When do I feel most like myself?
What consistently drains me?
What reliably restores me?
When do I feel calm, clear, or at ease?
What do I need more of—and what do I need less of?

Write down your answers. Patterns will emerge. They are clues.

2. Track the “Noise”

For one week, note moments when you feel agitated, foggy, overstimulated, or withdrawn. Then ask:

What preceded this feeling?
Was I hungry, overcommitted, overstimulated, or isolated?
Did I bypass a need (rest, food, quiet, connection)?

This process helps you understand your signals and what causes them.

3. Design Your Self-Care Menu

Using your insights, create a personalized self-care menu with three categories:

Daily Needs
Examples: 8 hours of sleep, 10 minutes of sunlight, a short walk, uninterrupted time alone.

Weekly Needs
Examples: creative time, therapy, dinner with a friend, decluttering a space.

Emergency Tools
Examples: “I’m overwhelmed” list—meditation, nap, journaling, canceling a non-essential plan, a phone call to someone grounding.

Keep your list visible—on your phone, your mirror, your calendar.

4. Honor the Quiet Needs

Self-care isn’t always glamorous. It’s often boring, repetitive, and deeply effective.

Schedule it like a meeting.
Build it into your routines.
Resist the urge to wait until you’re “burnt out enough” to deserve it.

5. Communicate Your Needs

Let close friends, partners, or co-workers know what’s essential for your well-being. For example:

I need quiet time after work to decompress.
If I seem off, it’s usually because I haven’t eaten or slept well.
Nature resets me. I’ll be taking a solo hike this weekend.

This builds relational support for your self-care instead of trying to do it in isolation.

6. Revisit and Revise

Your needs change. Your life changes. Once a season (every 3 months), ask:

What’s working?
What’s missing?
What can I let go of?
What do I need to recommit to?

Self-care evolves—your plan should too.

Final Note

You don’t need to earn your well-being. You don’t have to hit rock bottom to justify care. You are allowed to feel good without a crisis. Start by giving yourself permission. The rest will follow.

When Gizmo Meets Cupid: Where Ideas Spark and Innovation Feels Like Magic

By Amy Andersen, Founder and CEO of Linx Dating

Last night, I had the chance to attend something truly unforgettable: Modern Luxury Silicon Valley Magazine’s inaugural Best of Innovation event, held at the stunning Mountain Winery in Saratoga. Despite the bone-chilling cold and the windy evening, with panoramic views and a crisp breeze sweeping through the venue, the energy was nothing short of electric. The night brought together the dreamers, the builders, and the endlessly curious in a setting that felt both intimate and awe-inspiring.

This wasn’t just another tech mixer. This was an experience. Picture robots delivering sushi, flying car prototypes, AI art, wines from tech titan-owned vineyards, NASA meteorites, and the world's most sustainable food—all in one place. The event celebrated the boundless spirit of innovation that defines our region, crossing industries, cultures, and even planetary boundaries.

Because in Silicon Valley, innovation isn’t a trend—it’s our way of life.

The night promised to unveil, surprise, and inspire—and it absolutely delivered. From panel discussions to interactive displays, the event offered a glimpse into what’s next for our world—and maybe even the universe.

I attended, saw friends, mingled, and enjoyed meeting Gizmo—the adorable and impressively agile robotic dog from The Tech Interactive in downtown San Jose. Gizmo isn’t just a charming bundle of code and sensors—he’s a symbol of how tech can be engaging, delightful, interactive, and deeply human.

Which got me thinking: The Tech Interactive is such a great first date spot.

Seriously. If you’re in or around Silicon Valley and looking for something fun, smart, and a little out of the ordinary, start there. Interactive dates are always a good move—they help break the ice, give couples something to think and talk about, and help dissipate nerves when there are lots of stimuli around.

Here’s how I’d plan the ideal date at The Tech Interactive:

  • Start at the museum – With 130,000 square feet of hands-on exhibits spanning climate change, healthcare innovations, cybersecurity, robotics, and more, there’s no shortage of “whoa, look at this” moments.

  • Wander through The Dream Garden – This immersive, AI-powered experience feels like walking through a digital dream. It’s thought-provoking and interactive—a perfect metaphor for exploring a connection with someone new.

  • Catch a show at the IMAX Dome – For a truly memorable end to the night, check out Pink Floyd at Pompeii. This re-mastered 4K version of the iconic 1972 film is hypnotic. Watching Pink Floyd perform in the ghostly ruins of an ancient Roman amphitheater is a vibe—especially with surround audio that fills the West Coast’s largest IMAX Dome.

Pro Tip: Don’t rush. Grab a bite downtown afterward and let the conversation flow.

Last night reminded me how lucky we are to be surrounded by people and places pushing boundaries every day. The Best of Innovation wasn’t just a celebration of tech—it was a celebration of imagination, bold thinking, and possibility.

And if that’s not romantic in its own way, I don’t know what is.

AI Gets the Last Laugh in Silicon Valley — But Is It Going Too Far?

By Amy Andersen, Founder and CEO of Linx Dating

Only in Silicon Valley could something as mundane as a crosswalk signal turn into a full-blown tech-fueled spoof.

This week, several crosswalks around the Bay Area were mysteriously "upgraded" — not by engineers, but by pranksters with a solid command of AI voice technology. Instead of the usual chirps or robotic tones, pedestrians were greeted by the eerily familiar voices of Elon Musk and Mark Zuckerberg calmly (and sometimes smugly) telling them when to cross.

Yes, really.

Thanks to generative AI and a little mischief, someone managed to swap out standard crosswalk audio with pitch-perfect impersonations of two of tech’s most iconic voices. It's the kind of thing that sounds ripped from a Black Mirrorepisode… but in Silicon Valley, it’s just another Tuesday.

As entertaining—and slightly unsettling—as it was, this prank has people asking some real questions:

  • How far will AI go in our day-to-day lives?

  • Are we witnessing a new form of satire, or a low-key warning about how vulnerable everyday systems can be?

  • At what point does clever become concerning?

This is Silicon Valley at its most on-brand—blurring the line between innovation and absurdity. The prank wasn't just funny; it was also a glimpse into how seamlessly AI can slip into our real world, not just powering our productivity but shaping culture, humor, and public space.

Let’s be honest: AI is no longer just a tool; it’s a personality. A storyteller. A trickster. A matchmaker, even.

Which brings us to a bigger point: If AI can convincingly impersonate a billionaire at a crosswalk, imagine what it can do in more intimate areas of our lives—like dating.

From curated bios to simulated conversations and even AI-generated matches, artificial intelligence is now playing Cupid. But just like those spoofed voices telling you when to cross the street, the question in dating becomes: who’s really behind the message?

In a world where authenticity is everything, especially in matters of the heart, tech may assist—but it can’t replace the human element. And maybe that’s the real punchline.

So, if you found yourself walking down University Avenue in Palo Alto and heard Zuck say “Cross now,” would you laugh? Pull out your phone to record it? Or pause for a moment and wonder… what else is being programmed?

Either way, the bots are getting bolder—and they’ve officially entered the chat. Is this too far? Or just close enough to the edge that it still feels funny?

Watch the full video