The Magnetic Power of Loving Your Life

By Amy Andersen, Founder and CEO of Linx Dating

In the world of modern dating, it’s easy to get caught up in strategy—what to say, when to text, how to present your best self. But if there’s one truth I’ve seen time and again in my years as a matchmaker, it’s this: the most attractive people are the ones who are genuinely excited about their lives.

Do something that sets your soul on fire.

This isn’t just feel-good advice—it’s a dating strategy in disguise. When you’re deeply engaged in a passion, whether it's launching a startup, training for a marathon, painting, cooking, or volunteering—something that makes you feel alive—you become magnetic. Your energy shifts. People feel it. They’re drawn to your vitality, your authenticity, your spark.

Too often, we treat dating as a separate sphere from the rest of life, like a side hustle we're supposed to "optimize." But your love life isn't a separate project. It grows from the same soil as everything else in your world. If you’re depleted, bored, or chasing someone else’s version of success, your relationships will reflect that. If you’re lit up, energized, and chasing your dreams? That radiance attracts people who want to join you for the ride.

This is why I always tell clients: focus on being deeply in love with your own life. When you’re firing on all cylinders, doing work that matters to you and surrounding yourself with people and environments that feed your spirit, your dating life doesn’t feel like a chore. You stop “performing” and start connecting. And that’s where the real magic happens.

The right relationship is not something to hunt down in desperation. It’s something you attract when you're truly living in alignment with your purpose.

So take the class. Start the business. Book the trip. Say yes to the dream that scares and excites you.

Because your future partner? They’re not looking for someone who’s perfect. They’re looking for someone who’s real. Someone who lights up the room—not by trying too hard, but by being fully, unapologetically alive.

Let the love you seek begin with the life you build.

The Spark That Started It All: How Linx Dating Was Born

It all began in the early 2000s, when I was working a day job in private wealth management in San Francisco.  Every day, I interacted with brilliant, accomplished professionals, many of whom were single and candid about their frustrations with the dating scene.

During an earlier stint living in Silicon Valley, I had been surrounded by brainiac, overachieving men—innovators, engineers, and leaders in tech. Meanwhile, up in San Francisco, I was meeting equally impressive professional women—dynamic, successful, and full of heart. And yet, despite how much each of these groups had to offer, both consistently lamented how difficult it was to meet truly compatible people.

That was my “aha!” moment.

There was a clear imbalance, and I saw the opportunity. What if I created a space where these exceptional individuals could connect with intention and ease?  Supply could meet demand, and suddenly, a market inefficiency could become relationship opportunities.  An idea had sprung.

From day one, my mission has been to be a strong "signal" amidst the "noise" of modern dating — cutting through the chaos to make meeting “the one” less onerous, and actually… fun.

So in 2003, I left finance and launched Linx Dating.  It started simply: coffee shop meetings, listening closely, and matchmaking by hand. But it grew quickly. Word spread, the network expanded and the network effect compounded, and soon Linx became a trusted, discreet service built on intuition, integrity, and real human connection.

Twenty-five years later, that initial spark has blossomed into something extraordinary—a thriving network of ambitious minds and open hearts.

If you’re curious to learn more or are ready to find your match, visit our website linxdating.com.