From Heartbreak to Happily Ever After: How Linx Was Born

By Amy Andersen, Founder and CEO of Linx Dating

Most people don’t look back on heartbreak with gratitude. But in my case, a painful breakup became the unlikely spark that launched my life’s calling.

In the early 2000s, I was living in San Francisco when I met someone at a networking event. Our relationship drew me down to Silicon Valley—a part of the Bay Area I hadn’t explored growing up in Mill Valley. What I found surprised me: a social ecosystem unlike anything I had ever seen.

There was an abundance of eligible, accomplished men… and yet, a shortage of women in the same circles. His friends would quietly (and sometimes not so quietly) ask me to set them up. Meanwhile, my girlfriends in San Francisco lamented how impossible it felt to meet decent, available men. It was as if the puzzle pieces were scattered across two cities but no one was putting them together. That’s when the lightbulb went off: what if I bridged the gap?

From Connector to Cupid

Matchmaking wasn’t such a leap. I had always been the connector type—the person who instinctively knew which two people should meet. With a degree in communications from USC, some early career chapters in PR and finance, and a natural entrepreneurial streak, I realized I could channel my instincts into something much bigger.

In 2003, I officially launched Linx Dating. The name was simple yet symbolic: linking two people together, with the “x” serving as both a hug and a nod to Silicon Valley’s precision. What started with a few referrals grew organically into a curated community of some of the most extraordinary people in the Bay Area—and eventually, the world.

A Different Kind of Matchmaking

Forget the clichés of old-world yentas. Linx was never about volume or gimmicks—it was about discernment. My clients are brilliant, high-achieving individuals: startup founders, professors, C-suite executives, even international royalty. They excel in their careers but often feel frustrated when it comes to love.

Through personal interviews, guided reflection, and yes, plenty of “homework,” I work with each client to define the core DNA of what makes a lasting partnership. In the early days, I leaned on scientific assessments; now, after thousands of meetings and two decades of experience, I know that chemistry, intuition, and timing matter just as much. I often say 85% of what I do is intuition—fine-tuned from years of listening deeply, observing patterns, and sensing when two people are truly aligned. 

Walking the Walk

Of course, being a matchmaker didn’t mean my own love story came easily. My single years unfolded long before dating apps like Bumble or Hinge. Back then, I was putting myself on Match.com, Yahoo Personals, and eHarmony. Obviously, I was never going to date my clients, which made things even more challenging. And for me—as a single founder and strong woman—many men were not comfortable with the idea of me running my own business, particularly as a professional matchmaker.

It was a very challenging journey. Ultimately, I decided to move from San Francisco back to Palo Alto, because I felt the community and lifestyle there would better serve me in finding my future husband. And I was right.

Serendipity struck when a friend set me up on a blind date with the man who would become my husband. That first date lasted nine hours. ;-)  At the end of the night, he walked me back to my little apartment on Forest Avenue in Palo Alto and said he wanted to see me again—the very next day. Sure enough, we had our second date right away, and from then on, we were essentially exclusive. It was just right. Nine months later, he proposed. Today we share a beautiful marriage and a son. My own story reminds me—and my clients—that when it’s right, it truly is right.

Love, Curated

Today, I continue to do what I love most: helping extraordinary men and women find each other. Linx offers different membership tiers, from entry-level to highly bespoke VIP engagements that involve exhaustive searches across the globe. But regardless of tier, I remind everyone of one truth: matchmaking is not about guarantees, it’s about increasing the probability of love.

And many times, for the lucky few I get to call my clients, love arrives through Linx. What matters most is keeping an open heart and putting in the effort.

If there’s one final piece of advice I can offer, it’s this: don’t judge too quickly. Slow down. Pay attention. Give the person in front of you the chance to surprise you. Every experience—every heartbreak, every near miss, every false start—is a stepping stone that brings you closer to the relationship you truly deserve.

That, in essence, is the mission of Linx: to remind you that love isn’t a matter of luck. It’s a matter of courage, clarity, and connection.

Does Who You Follow on Social Media Matter?

By Caroline Novia for Linx Dating

This topic has been coming up a lot lately, and for good reason. It’s more important than you might think.

For many, following someone new on Instagram is an action we don’t think twice about. That one click feels routine. We might like the way they dress, the resources they share, or simply what they’re posting. I value my social media for a few reasons: it brings me closer to the people I love, bridges the gap to friends who live far away, and serves as an informational resource where I’ve learned a lot about a wide range of topics.

Here’s the thing: who you follow *does* matter. In the world of dating, many factors come into play, and in 2025, social media is undeniably one of them. If a woman goes on a date with someone, things go well, and then he follows her, she’s likely going to then look at whom he’s following.

Who people follow often gives insight into their interests and what sparks their attention. Following women or men who post overly suggestive or provocative content can sometimes send mixed signals, especially if you’re looking for a committed relationship or are trying to foster meaningful connections. It’s important to consider how this aligns with your values, your relationship goals, and the type of dynamic you want to build with a partner.

While you might not even be giving a second thought to whom you follow, it’s important to understand how it might make your date or potential partner feel. Take a moment to review and consider whom you follow and what they represent. Call it a social media reset—curate the energy you want to attract in your dating life this year and beyond.

Should You Share Your Last Name on a First Date?

By Amy Andersen, CEO of Linx Dating

There’s a small moment that happens early in dating — so subtle you might miss it.

They ask: “What’s your last name?”

For many, it’s casual small talk. But for others — especially high-profile professionals, public figures, or anyone navigating a sensitive transition — it can feel unexpectedly vulnerable.

At Linx Dating, I coach clients through much more than introductions. I prepare them for real-world moments like this — where connection and discretion intersect. And when it comes to personal information like your last name, I always offer this guiding principle: You are under no obligation to share your last name on a first date.

At Linx, We Lead With Discretion

My style at Linx is simple: I do not disclose last names when introductions occur. Ever. I believe that meaningful connections should unfold organically — based on chemistry, compatibility, and shared values — not a quick Google search or surface-level assumptions. That said, once the date begins and two people are talking directly, they may ask. That’s why I always advise clients to be prepared in advance, rather than caught off guard in the moment.

When that moment comes, understand that some people ask without thinking twice — and that might be something you’re not used to. It can be as simple as them being used to adding your last name to their contacts. It doesn’t have to be a red flag. But if it gives you pause, it’s worth being prepared ahead of time so you can respond in a way that feels true to you.

What to Say (Gracefully and Confidently)

If you’re not ready to share your last name, you can still respond with warmth and poise. Here are a few options that work beautifully:

• “I usually wait to share last names until I’ve had a chance to get to know someone better — I hope that’s okay.”

• “I’ve learned to keep things light in the early stages — it helps me stay present.”

• “Mystery is underrated these days, don’t you think?” (said with a smile) And I have told client to blame me, “I’m not sure Amy would want us breaking her rules!” (Humor goes a long way).

These aren’t evasive. They’re self-aware. And they often reveal something meaningful — how the other person handles a boundary.

Privacy Isn’t Paranoia. It’s Strength

When someone asks your last name early on, it’s often well-intended. But you get to decide what you share and when. Protecting your privacy doesn’t mean you’re hiding something. It means you’re pacing things intentionally — and allowing trust to grow in real time, not through background checks. Boundaries create safety. And safety leads to deeper connection.

The Bottom Line

In early dating, you’re not just learning about the other person — you’re setting the tone for how you want to be treated. That starts with honoring your own comfort, especially when your personal information carries weight. So if your instinct is to hold back? Honor it. The right person won’t question your boundary. They’ll respect it — and look forward to learning more, the meaningful way.

Want more discreet, high-integrity dating advice? Let’s connect. I’m always here to help.

Startups Aren’t the Only Things Scaling in Silicon Valley—So Is Love

By Amy Andersen, Founder and CEO of Linx Dating

In today’s fast-moving global economy, Silicon Valley stands as more than a beacon of innovation—it’s a magnetic hub of influence, culture, and connection. It's where the world’s most visionary minds come not only to launch billion-dollar ideas but increasingly, to build something just as powerful: a deeply meaningful personal life.

At Linx Dating, we’ve long believed that love and leadership are not mutually exclusive—in fact, the most enduring relationships are often built on the same foundation as the most successful ventures: intention, integrity, and alignment.

Silicon Valley: More Than Just a Tech Capital

This region attracts some of the brightest and most entrepreneurial minds on the planet. Executives, engineers, founders, and financiers from across the globe come here with bold ideas and bold ambitions. But alongside the pursuit of innovation lies a quieter, more personal question:

How do I create a love life that’s just as intentional as my career?

That’s where Linx comes in.

The Global Appeal of Linx Dating

Our clientele isn’t just local—it’s deeply global. From Singapore to Stockholm, Dubai to Dublin, individuals seek us out because they want a partner who truly understands their world. They’re not swiping on apps or chasing superficial chemistry. They’re looking for someone who aligns with their values, mirrors their ambition, and thrives within the rarefied orbit they inhabit.

At Linx, we specialize in connecting high-caliber individuals across borders and cultures—always with discretion, precision, and a personal touch that technology alone can never provide.

Why Silicon Valley Matters in Love

What makes Silicon Valley unique isn’t just the innovation—it’s the ethos. There’s a quiet confidence here. An emphasis on intellect over ego. A preference for substance over flash. These qualities make the region not just a powerhouse in business, but also a deeply fertile ground for authentic, lasting connection.

Our approach at Linx goes far beyond lifestyle matching. We look for alignment in mindset, ambition, values, and emotional compatibility. Our clients aren’t just looking for companionship—they’re looking for a true equal. A confidant. A co-architect of their life.

A Global Perspective, A Local Legacy

While we’re proudly rooted in the heart of Silicon Valley, Linx operates with a truly global perspective. Many of our clients lead complex lives: they travel frequently, they live bi-coastally or internationally, and they carry immense personal and professional responsibilities. They need a matchmaking partner who understands nuance, respects privacy, and meets them at their level.

And most importantly, they want to be seen—not just for their achievements, but for the human being behind the résumé.

Silicon Valley isn’t just shaping the future of technology—it’s shaping the future of relationships.

At Linx Dating, we’re honored to be at the intersection of commerce, culture, and connection, serving a global community of exceptional individuals seeking exceptional love.

Because even the most brilliant minds deserve brilliant love.

Self-Care in Relationships: How to Communicate Your Needs with Intimacy and Integrity

By Amy Andersen, Founder and CEO of Linx Dating

Self-care doesn’t stop at the self—it’s deeply relational. The way we care for ourselves impacts how we show up for those we love. And one of the most courageous things you can do in a romantic relationship is clearly and compassionately name your needs.

But this can feel vulnerable. Many of us fear that communicating a need will sound like a complaint, a demand, or worse—that it will make us seem high-maintenance or fragile.

Here’s how to navigate that terrain with emotional intelligence:

1. Start with Self-Ownership

Begin by sharing what you’ve discovered about yourself—not what your partner is doing wrong.

Instead of:
“You never give me space when I need it.”

Try:
“I’ve realized I really need 30 minutes to myself after work before I can connect or talk. It helps me be more present later.”

This frames your need as a personal insight, not a critique.

2. Use the Language of Care, Not Correction

Position your needs as an invitation into greater connection—not a barrier.

Try language like:
Something that helps me feel more grounded is…
When I’m feeling off, I’ve learned that I usually need…
Can I share something that really supports me emotionally?

You’re not giving them a job—you’re letting them in on how to support your thriving.

3. Be Specific Without Micromanaging

Avoid vague statements like “I just need more support.” Instead, name the how.

For example:
When I’m overwhelmed, I’d love a hug or for you to ask, “Do you want to talk or have space?”
On weekends, I need one solo hour to recharge. Can we plan around that?
I love words of encouragement when I’m starting something new—it helps me feel seen.

Clear is kind. Vagueness creates confusion; specificity builds trust.

4. Be Curious About Their Needs, Too

Modeling vulnerability creates space for your partner to share, too. Ask:
What do you need to feel most yourself?
How can I support you when you’re stressed or tired?
Is there anything I do that unintentionally drains you?

Self-care in relationship isn’t just self-protection—it’s mutual stewardship.

5. Don’t Wait for a Crisis

It’s best to talk about self-care rhythms during neutral, grounded moments—not when someone is triggered or depleted.

Try having a monthly check-in where you both talk about:
What’s been nourishing
What’s been hard
What you each need more of, or less of

Think of it as tending the garden before the weeds take over.

6. Remember: You Are a Team

One of the most powerful shifts in a romantic relationship is going from me vs. you to us vs. the problem.

Self-care is not a solo act—it’s something you can co-regulate. When both partners are aware of each other’s needs, you create a shared foundation of empathy, resilience, and repair.

Final Word

You don’t have to earn your partner’s understanding. You just have to offer it with tenderness and truth. The right partner won’t resent your needs—they’ll respect them. Because loving someone means wanting to know what makes them feel whole.