Why Matchmaking Matters More Than Ever: 23 Years of Curating Love with Intention

By Amy Andersen, Founder and CEO of Linx Dating

Exhausted by modern dating? You’re not alone.

With endless swiping, ghosting, and superficial connections, many successful singles are quietly asking: Is this really the best way to meet someone meaningful?

I’ve been answering that question for over two decades.

When I launched Linx Dating 23 years ago, the dating world looked very different. Matchmaking wasn’t trendy—it was often misunderstood, even dismissed. But I saw what others didn’t yet: a hunger for real, lasting connection built on values, alignment, and trust.

Fast forward to today, and that need has only grown stronger.

A Thoughtful Alternative to the App Ecosystem

Unlike dating apps—where you’re expected to vet strangers, protect your own safety, and guess someone’s intentions—Linx offers something much more refined.

We handle the legwork.

We curate each introduction.

We protect your privacy.

We honor your standards.

Your time is valuable, and your heart is not a commodity. Preferences around religion, family, and lifestyle aren’t secondary—they’re central. Our process is discreet, personalized, and deeply intentional.

A Cultural Shift, Now in the Spotlight

The release of the new film The Materialists is just the latest proof that private, elite matchmaking is no longer a hidden service—it’s part of the zeitgeist.

In the film, a luxury matchmaker plays a central role in a storyline about status, love, and self-worth. While satirical in tone, it captures a growing truth: the smartest, most emotionally mature singles aren’t wasting time—they’re investing wisely in their relationships. The culture is catching up to what I’ve always known.

More Than Matches—It’s a Partnership

At Linx, clients receive far more than names.

They get coaching.

Wardrobe guidance.

Date feedback.

And quiet confidence that someone is in their corner.

Yes, premium matchmaking is an investment—but one that can transform your entire life. While no service can guarantee love (this is life, not a transaction), what I bring is 23 years of pattern recognition, deep human insight, and a rarefied global network of exceptional individuals.

Because love isn’t about quantity—it’s about alignment.

And when it’s right, one introduction is all it takes. 

Love Is Sacred: Why Market Principles Matter in Modern Dating

By Amy Andersen, Founder and CEO of Linx Dating

At Linx, we work with some of the most successful, driven individuals in the world—people who have built companies, shaped industries, and achieved remarkable things. But when it comes to love, even the most accomplished people often find themselves stuck. Not because they’re unworthy of love, but because love doesn’t operate like the other areas of their life. It can’t be optimized, rushed, or hacked.

Love, connection, trust, and emotional safety are what economist Debora Spar refers to as “sacred goods.” These are experiences we crave but unlike most goods, they can’t be bought or sold. Still, they behave like market items: demand is high, supply is limited, and meaningful exchanges are required to access them.

This framework deeply reflects what we see at Linx. When emotional needs go unmet, it’s often not about the individual—it’s about mismatched environments. You might be ready for intimacy but surrounded by people who aren’t. You may want long-term commitment but are dating in a culture that rewards novelty and speed. Part of what we do is correct that imbalance. We introduce our clients to people who are not only aligned in values and timing, but also emotionally ready for something real.

And real relationships require clarity. In Spar’s research, she highlights how sacred exchanges fall apart when communication breaks down—when people assume their partner should “just know” what matters. In our work, we see this all the time: two great people, both well-meaning, missing each other because they’re not communicating their needs, expectations, or emotional values clearly enough. That’s why coaching is so central to our process. We help clients name what they want, understand what they need, and recognize the signs of healthy alignment.

It’s also why we’re deeply intentional about how we operate. You can’t incentivize sacred goods with money. You can’t swipe your way to depth. But you can invest in a structure that protects what matters. At Linx, we’ve built that structure. We prioritize discretion, curation, and emotional investment. We meet every client personally. We listen. We guide. And we make matches with a level of care that honors the emotional weight of what’s at stake.

There’s a reason we don’t rely on algorithms or mass marketing. We believe the most meaningful relationships come from thoughtful, human-led connections—ones that are rooted in trust, not trends.

Because love isn’t casual. It’s sacred. And the people who find it are the ones willing to treat it that way.

Master “Cobbler” of Connections: Curated Matchmaking for High-Achievers

By Amy Andersen, Founder and CEO of Linx Dating

Matchmaking is one of humanity’s oldest traditions—long before swipes and algorithms, there were trusted matchmakers - the expert “cobblers” of connection. Like a skilled cobbler who knows every shoe’s story and carefully mends and shapes each pair to ensure a perfect fit, matchmaking has always been a craft requiring patience, intuition, and deep personal knowledge.

At Linx Dating, this timeless tradition is alive and thriving. For over 20 years, we’ve dedicated ourselves to working with a very small, elite group of high-achieving individuals—primarily Silicon Valley entrepreneurs, investors, executives, and creatives—helping them find relationships that truly fit their lives and aspirations.

What sets Linx apart is the intensely personal, hands-on approach I bring to every step. I personally review each and every application that comes through our network. Not only do I hand-input all the data myself (a laborious process that few take on in today’s automated world), but I also personally respond to every applicant. This level of care and attention is simply unheard of in today’s matchmaking landscape.

Why go to such lengths? Because understanding every nuance—the stories, values, hopes, and even the fears—behind each client is essential to creating introductions that matter. This painstaking work is how I identify connections that others (including a lot of technologies as well) miss. It’s why our clients trust Linx with some of the most important decisions of their lives.

Linx Dating is neither about volume, nor about relying on technology to do the heavy lifting. It’s about real human connection, absolute discretion, and the artful craft of matching people with intention and care.

For those who expect excellence in every area of life, Linx is a trusted partner for finding love that fits.

Dating With Emotional ROI: Why Stability Beats Drama Every Time

By Amy Andersen, Founder and CEO of Linx Dating

Dating Is a High-Stakes Game—Play It Like a Smart Investor
In Silicon Valley, decisions are rarely impulsive. Investors vet founders, analyze risk, and seek sustainable growth before writing a single check. Why? Because resources are finite—and return on investment matters.

Dating, too, is a form of high-stakes investing. You're choosing who gets your time, your energy, your heart. But while many people are intentional with their portfolios, they’re often reckless with their relationships. They confuse intensity for intimacy, unpredictability for chemistry, and drama for passion.

Let’s flip that narrative.

If you want a relationship that grows, compounds, and adds lasting value to your life—start dating like a smart investor. Here’s how:

1. Know Your Valuation

In the venture world, valuation reflects potential, traction, and market fit. In dating, your "value" stems from how you carry yourself: your confidence, emotional intelligence, boundaries, and the life you’ve built.
If you don’t know your worth, others will undervalue you. And if you discount yourself, the wrong people will try to buy in at a bargain. Don’t accept a low offer just because the market feels slow.

2. Avoid the Sunk Cost Fallacy

Investors cut ties when a business isn’t delivering. In dating, clinging to someone just because you’ve "already put in so much" is emotional dead weight.
Time invested doesn’t justify staying in a relationship that’s not evolving. Let go of what isn’t scaling. Reinvest in something with real growth potential.

3. Prioritize Emotional Liquidity

A partner who is emotionally unavailable is like a startup with no cash flow—burning through resources and always in crisis mode.
Healthy relationships require reciprocity, presence, and emotional bandwidth. If your love is always in limbo or one-sided, it’s time to audit that investment.

4. Don’t Mistake Volatility for Value

This is where many people get hooked: the highs are intoxicating, the lows are devastating—and it feels real.
But in reality? That’s emotional whiplash, not intimacy. A truly high-value relationship won’t destabilize you. It won’t require constant repair. It will compound quietly, deepening over time. Stability is the new sexy.

In both business and love, it’s not about short-term spikes—it’s about sustained growth. Be as strategic with your heart as you are with your career. Your emotional ROI depends on it.