The Power of Why: Reclaiming Curiosity in Love

By Amy Andersen, Founder and CEO of Linx Dating

Children are insatiably curious. They move through life with an endless stream of questions: Why is the sky blue? Why do birds fly? Why can’t I have dessert first? Asking why is their way of learning, connecting, and making sense of the world.

As adults, most of us stop asking. We fall into routines, make assumptions, or fear the answers might be uncomfortable. But curiosity isn’t childish — it’s essential. In fact, asking why is one of the most powerful tools we have for growth, connection, and clarity.

In leadership, why drives innovation. It helps us uncover the root cause of a challenge, test the integrity of a strategy, and push past surface-level solutions. The leaders and organizations that thrive are the ones who keep asking.

In relationships, why is just as transformative. Why do I want a partner? Why did a past relationship succeed — or fail? Why do I struggle with vulnerability? Why do I chase certain dreams? Why do little moments matter so much?

When we dare to ask these questions, we illuminate the truth of what we value and how we connect. Why prevents us from repeating old patterns, strengthens our self-awareness, and opens us to deeper intimacy.

At Linx Dating, I encourage clients to reclaim their curiosity. Love isn’t about checking boxes or rushing to outcomes — it’s about asking the right questions along the way. When we embrace the power of why, we expand our horizons, align with our authentic values, and create the space for meaningful connection.

So I’ll leave you with this: What’s a why you’ve been asking yourself lately?

Because sometimes the smallest question leads to the biggest discoveries.

Love Is Sacred: Why Market Principles Matter in Modern Dating

By Amy Andersen, Founder and CEO of Linx Dating

At Linx, we work with some of the most successful, driven individuals in the world—people who have built companies, shaped industries, and achieved remarkable things. But when it comes to love, even the most accomplished people often find themselves stuck. Not because they’re unworthy of love, but because love doesn’t operate like the other areas of their life. It can’t be optimized, rushed, or hacked.

Love, connection, trust, and emotional safety are what economist Debora Spar refers to as “sacred goods.” These are experiences we crave but unlike most goods, they can’t be bought or sold. Still, they behave like market items: demand is high, supply is limited, and meaningful exchanges are required to access them.

This framework deeply reflects what we see at Linx. When emotional needs go unmet, it’s often not about the individual—it’s about mismatched environments. You might be ready for intimacy but surrounded by people who aren’t. You may want long-term commitment but are dating in a culture that rewards novelty and speed. Part of what we do is correct that imbalance. We introduce our clients to people who are not only aligned in values and timing, but also emotionally ready for something real.

And real relationships require clarity. In Spar’s research, she highlights how sacred exchanges fall apart when communication breaks down—when people assume their partner should “just know” what matters. In our work, we see this all the time: two great people, both well-meaning, missing each other because they’re not communicating their needs, expectations, or emotional values clearly enough. That’s why coaching is so central to our process. We help clients name what they want, understand what they need, and recognize the signs of healthy alignment.

It’s also why we’re deeply intentional about how we operate. You can’t incentivize sacred goods with money. You can’t swipe your way to depth. But you can invest in a structure that protects what matters. At Linx, we’ve built that structure. We prioritize discretion, curation, and emotional investment. We meet every client personally. We listen. We guide. And we make matches with a level of care that honors the emotional weight of what’s at stake.

There’s a reason we don’t rely on algorithms or mass marketing. We believe the most meaningful relationships come from thoughtful, human-led connections—ones that are rooted in trust, not trends.

Because love isn’t casual. It’s sacred. And the people who find it are the ones willing to treat it that way.