By Amy Andersen, Founder and CEO of Linx Dating
At Linx, we work with some of the most successful, driven individuals in the world—people who have built companies, shaped industries, and achieved remarkable things. But when it comes to love, even the most accomplished people often find themselves stuck. Not because they’re unworthy of love, but because love doesn’t operate like the other areas of their life. It can’t be optimized, rushed, or hacked.
Love, connection, trust, and emotional safety are what economist Debora Spar refers to as “sacred goods.” These are experiences we crave but unlike most goods, they can’t be bought or sold. Still, they behave like market items: demand is high, supply is limited, and meaningful exchanges are required to access them.
This framework deeply reflects what we see at Linx. When emotional needs go unmet, it’s often not about the individual—it’s about mismatched environments. You might be ready for intimacy but surrounded by people who aren’t. You may want long-term commitment but are dating in a culture that rewards novelty and speed. Part of what we do is correct that imbalance. We introduce our clients to people who are not only aligned in values and timing, but also emotionally ready for something real.
And real relationships require clarity. In Spar’s research, she highlights how sacred exchanges fall apart when communication breaks down—when people assume their partner should “just know” what matters. In our work, we see this all the time: two great people, both well-meaning, missing each other because they’re not communicating their needs, expectations, or emotional values clearly enough. That’s why coaching is so central to our process. We help clients name what they want, understand what they need, and recognize the signs of healthy alignment.
It’s also why we’re deeply intentional about how we operate. You can’t incentivize sacred goods with money. You can’t swipe your way to depth. But you can invest in a structure that protects what matters. At Linx, we’ve built that structure. We prioritize discretion, curation, and emotional investment. We meet every client personally. We listen. We guide. And we make matches with a level of care that honors the emotional weight of what’s at stake.
There’s a reason we don’t rely on algorithms or mass marketing. We believe the most meaningful relationships come from thoughtful, human-led connections—ones that are rooted in trust, not trends.
Because love isn’t casual. It’s sacred. And the people who find it are the ones willing to treat it that way.