Inner Truth

The Power of Why: Reclaiming Curiosity in Love

By Amy Andersen, Founder and CEO of Linx Dating

Children are insatiably curious. They move through life with an endless stream of questions: Why is the sky blue? Why do birds fly? Why can’t I have dessert first? Asking why is their way of learning, connecting, and making sense of the world.

As adults, most of us stop asking. We fall into routines, make assumptions, or fear the answers might be uncomfortable. But curiosity isn’t childish — it’s essential. In fact, asking why is one of the most powerful tools we have for growth, connection, and clarity.

In leadership, why drives innovation. It helps us uncover the root cause of a challenge, test the integrity of a strategy, and push past surface-level solutions. The leaders and organizations that thrive are the ones who keep asking.

In relationships, why is just as transformative. Why do I want a partner? Why did a past relationship succeed — or fail? Why do I struggle with vulnerability? Why do I chase certain dreams? Why do little moments matter so much?

When we dare to ask these questions, we illuminate the truth of what we value and how we connect. Why prevents us from repeating old patterns, strengthens our self-awareness, and opens us to deeper intimacy.

At Linx Dating, I encourage clients to reclaim their curiosity. Love isn’t about checking boxes or rushing to outcomes — it’s about asking the right questions along the way. When we embrace the power of why, we expand our horizons, align with our authentic values, and create the space for meaningful connection.

So I’ll leave you with this: What’s a why you’ve been asking yourself lately?

Because sometimes the smallest question leads to the biggest discoveries.